SIDDHARTH SAXENA / PRACTICAL WORK
From a business problem to a working process.
A portfolio of website SEO improvements and self-directed AI automation projects. Each overview explains the problem, tools and scope so you can assess the work in context.
Webzee: SEO foundations and website cleanup
Context: Webzee is my own website project. The audit and implementation were completed with AI assistance and WordPress tools. This is a learning and implementation case study, not a paid client engagement.
The starting point
Google Search Console showed 196 impressions, 7 clicks, a 3.6% click-through rate and an average position of 11.6 for 15 July–14 October 2026. The indexing report, last updated 12 October, showed 4 indexed URLs and 2 excluded URLs. These are baseline observations, not outcomes from the changes below.
What the audit found
- An empty Digital Marketing page and an older, separately accessible homepage.
- Standalone testimonial URLs in the XML sitemap.
- A missing AI article description and article URLs that did not describe their content.
- Placeholder contact information and opportunities to clarify internal links.
Changes implemented
- Verified robots.txt and the live Yoast sitemap, submitted the sitemap in Search Console, and confirmed successful processing.
- Published useful content and service links on the Digital Marketing page.
- Added an SEO title and description to the AI automation guide.
- Excluded standalone testimonial entries from search indexing and the sitemap.
- Corrected the Google Ads guide and Web Design guide URLs and checked that the old article links redirect.
- Removed placeholder address text and a conflicting phone number from the Contact page.
Verification after implementation
A final crawl checked 30 sitemap URLs and 34 internal link targets without finding a broken target. The old homepage and changed article URLs returned permanent redirects to their intended destinations.
Google PageSpeed Insights tested the homepage on mobile on 16 October 2026 at 11:02 PM IST: Performance 98/100, Accessibility 100/100, Best Practices 100/100 and Lighthouse SEO 100/100. Largest Contentful Paint was 2.1 seconds, Total Blocking Time 40 ms and Cumulative Layout Shift 0.
Open the Google PageSpeed report and verify the result →
This is a single homepage laboratory test under emulated mobile and slow 4G conditions. Scores vary between runs; Lighthouse SEO covers basic checks. Real-user performance data was unavailable, and these scores do not establish rankings or business results.
What this demonstrates
Issue prioritization, search intent and page structure, WordPress publishing, metadata, sitemap management and verification after implementation.
Measurement status: Post-change ranking, traffic and enquiry improvements have not yet been established. A fair comparison needs subsequent data, equal reporting periods and consideration of other changes. Sitemap submission does not guarantee indexing.
Self-directed automation projects
These projects were developed separately from my Field Engineer employment. The summaries describe project scope; they do not claim paid client work, production adoption or independently measured business results.
AI Lead Qualification
Problem: Manual handling can slow lead review and follow-up.
Tools: n8n, OpenAI, Google Sheets and Gmail.
Scope: Connect lead details, AI-assisted qualification, structured sheet records and email follow-up. Testing included troubleshooting field-to-column mapping in Google Sheets.
Review focus: Workflow logic, output checks and handling incomplete inputs.
SIPI AI Assistant
Tools: n8n, Gemini, Supabase and retrieval-augmented generation.
Scope: A self-directed assistant project connecting retrieval with generated responses.
Review focus: Relevant source retrieval, answer grounding and handling questions outside the available knowledge.
AI Excel Business Automation
Tools: n8n, JavaScript and Gemini.
Scope: Explore repeatable spreadsheet business tasks with automation and AI assistance.
Review focus: Input validation, consistent data structure and checking generated outputs.
POOJA Voice Receptionist
Tools: VAPI, GPT-4.1, Zapier MCP and Twilio.
Scope: A self-directed voice receptionist workflow project.
Review focus: Conversation flow, reliable information capture and clear human handoff.
Discuss the work
I am building practical skills in digital marketing, SEO and AI automation, alongside prior professional experience in field engineering. Use the contact page to ask about a project or discuss a relevant opportunity.