Intro–
Digital Marketing is the use of online channels such as search engines, social media, email and websites to promote products or services. Digital marketing helps startups, small businesses and large companies to reach the right audience, at the right time, with measurable results.
Digital Marketing Types
1. Search engine optimisation (SEO)
SEO is the art of optimizing your website so that it ranks higher on search engines like Google. When your website is on the first page of search results, more people will visit your site.
Advantages of SEO:
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Organic (free) traffic
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Continued growth
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More trust
2. Marketing on Social Media (SMM)
Social media marketing is the act of promoting your brand on Facebook, Instagram, LinkedIn, and Twitter.
It is useful in:
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Engagement with the brand
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Customer communications
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Generating leads
Sharing creative content, reels, stories and ads helps business to grow quickly.
3. Content-Marketing
Content marketing is the process of creating useful content (blogs, videos, infographics, guides, etc.) to attract customers.
Like:
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Blog post
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YouTube clips
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Ebooks
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Case Studies:
Good content builds trust and establishes your brand as an authority.
4. E-mail marketing
Email marketing is one of the most powerful marketing tools. Businesses email newsletters, promotional offers, updates to customers inboxes.
Advantages:
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Contact direct:
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High rate of conversion
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Retention of customers
Tools like Mailchimp allow you to automate campaigns and track performance.
5. Pay-Per-Click Advertising (PPC)
PPC is a paid advertising model that charges you when someone clicks your advertisement. Businesses can run focused campaigns on Google Ads, Meta Ads, etc.
Benefits:
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Immediate traffic
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Highly-targeted
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Quick results
Importance of Digital Marketing
Why is Digital Marketing important? People spend most of their time online. Shopping, learning, entertainment, communication, everything is digital.
Some of the key advantages include:
1. Worldwide Coverage
You can market your business globally without opening physical stores.
2. Cheap
Digital marketing is cheaper and gives a better ROI than traditional marketing.
3. Intended Audience
You can target customers based on age, location, interests and behaviour.
4. Results that can be measured
Easily track clicks, impressions, conversions and sales.
5. Brand building
It helps to establish trust and a strong online presence,
Future of Digital Marketing.
The forces shaping the future of digital marketing are:
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Artificial Intelligence (AI)
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Voice Search
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Chat Bots
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Video Advertising
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Personalisation